Church Online Strategy
In-depth practical suggestions for the next steps to developing your church online strategy
Course Introduction & curriculum
The coronavirus will move past its pandemic state at some point in the future. Even when it is ‘back to normal’, it will never be the same again. What will the church look like in 5 years? We need to take the long view. Otherwise, there seems no hope in the near sights nor a better time to listen to Paul. In 2 Corinthians 5:7, Paul says, “We live by faith and not by sight.” When we intentionally take the long view, our future state helps us live out our faith today. The purpose of this webinar is to present you with the potential future scenarios, which were studied by ministry strategists and pastors, and to lay great stress on developing and deploying your Church Online Strategy now. It will shape or even define your impending ministries.
* No Prerequisite
Church Online Strategy: The Six Stages and Four Future Scenarios
Even before the pandemic has dramatically changed the world we know; churches have been already passing through six+ stages at an ever-increasing rate of Internet speed since traditional ministries have been disrupted by the digital revolution. This intensive, fast-paced seminar will guide you to navigate through the stages and to identify the stage your congregation is in now. Exploring the causes and effects of each stage will help you avoid any traps and disruption in the subsequent stages. There will be in-depth practical suggestions for the next steps to your effective ministry bridging the distance between your current state and the most potential future scenarios.
Six Stages since the digital revolution
- The dawn of the digital revolution: Perfect disruption
- The fall of traditional paradigms: The rise of social network
- Live streaming of the onsite worship: A regrettable substitution
- A zero-sum game begins: No net change
- Crossing the boundaries of the local community: Woeful tales of a mega online church
- A chicken game begins: It turns out that “Nobody Wins,” but “Everyone Loses”
Takeaways
- COVID-19 pandemic forces many churches to jump into stage 3 without spending a reasonable amount of time to examine the consequences. It becomes an urgent task to develop a strategy to differentiate the online worship community from the existing onsite one.
- One of the main goals of this webinar is to present you with the potential future scenarios, which were studied by ministry strategists and pastors, and to lay great stress on developing and deploying your Church Online Strategy now. It will shape or even define your impending ministries.
- What could be the main competencies required for ministries in the dominant future scenarios?
- What could be the best approach to constructing a new ministry strategy for the ever-fast changing local context?
* Prerequisite: Church Online Strategy: The Six Stages and Four Future Scenarios
Church Online Strategy: Developing the Unique Value Propositions
There was a contemporary realization with the rise of social networks: The traditional ministry paradigms were no longer working in the emerging culture. The Local SEO (Search Engine Optimization for local searches, such as “churches near me,” once became a new successful evangelism strategy. However, they are not the case anymore. Simply put, people are not using social media for their spiritual practices, and the church-related keywords are not being searched. Substituting or simulating the onsite worship into the online space was also a wrong move into a zero-sum game, at best. It was expected and is now known that the rate of the return-to-onsite worship has been very low. This will prevail for the post-pandemic.
There are strong voices here and there saying you should invest your resources on the online worship since it is and will be a crucial part of your ministry from this moment onwards. It is partially agreeable, but the existing form of online worship will not be effective to welcome people thriving in today’s culture. A culturally-online person tends not to enjoy an hour-long video streaming unless it is a Netflix-buster. We, in a sense, forced our church folks, without examining the consequence of their move, to migrate to the online world, and many will continue hanging there for now because it goes with the cultural trends even though the online worship experience is never meant to replace the in-person worship experience. It won’t last long before we witness many will disappear unless you intentionally create an emerging online community with the unique value propositions.
Takeaways
- The Strategic Narrative Analysis with SWOT
- Thickening Your Narrative Analysis
- Mapping Your Value Propositions with the Pain Points of the Target Segment
- Steps to Develop Your Online Community Based on Private Social Media
- Grow Your Online Community with the Flywheel